When we design websites for clients we nearly always ask them to sign up for a service from a company called Tiny PNG.
If we are currently designing your site and we sent you to this page please read on so that you know what this is and why you need it.
Tiny PNG provide your WordPress site with a plugin that will automatically compress images as they get added to your site.
Why do you need this?
1 Page speed for search engines. I am sure we do not have to tell you that page speed is VITAL these days. If you want your site to do well in search engines it HAS to be fast. Lots of large images can negatively affect your page load times.
2. Page speed for customers. This is a proven and well-researched FACT if your pages take much more than 2 seconds to load you start losing visitors before they even see your site. This is lost sales, lost sign-ups lost income.
3. Web space. Like all websites you have to pay for your web space, why waste it on images that could be much smaller?
Now just to be clear here there are TWO types of size when it comes to images. There is the physical size EG 800×600 pixels then there is the FILE size EG 1Mb.
For physical size, you should never really be uploading images that are more than 1200 pixels wide unless you need ultra high-quality images. For example, a photographer may use larger image sizes.
Regarding the file size read on…..
What Will This Plugin Do To My Images?
Tiny PNG will drastically reduce the FILE SIZE of your image without altering the dimensions or the quality of the photography. This is called lossless compression.
Couldn’t I Do This With A Program On My Computer?
Yes you could but that is time-consuming to do correctly, in addition, most compression software will degrade the quality of your images.
Is There Any Cost?
This depends on how many images you upload. Tiny PNG offer 500 images free every month after that they DO charge, but the charge is minuscule. If you go over your free image limit in any month the charges per extra image are $0.009 per image.
That’s not even a penny per image, this really is a no-brainer.
Bear in mind that when you upload a single image to WordPress it often creates 5 different sizes. So, in reality, you will probably get 100 free images a month.
What About The Images That Are Already On my site?
You can compress those too f you wish once the plugin is installed. It will tell you if there will be any associated cost. Even if there is, as your host we would advise you to optimize ALL your images. Again weigh up the cost against repeatedly losing sales to slow pages.
Is It Safe To Enter My Credit Or Debit Card Details At Their Site?
Absolutely, and we suggest you do so. Unless you run a shopping website and adding HUNDREDS of products a month it will be very rare you actually get billed by them.
After you sign up you will get an email with an API key just pop that part in a support ticket to us so we can add the tiny png plugin to your site.
When you get that email be sure to visit their site and enter a debit or credit card number.
Can You Trust Them?
Well, Sony, Walmart, Samsung, EA GAmes, The Bank Of America, Lego and Hertz do so yeah we think so.
Set this up now and you never have to worry about wasting web space or slowing your site down with badly compressed images.