So Why Is Speed So Important?

Let us share with you the two main reasons you simply MUST have a fast WordPress website.

Your Clients Demand It

Like it or not, your visitors expect your site to be fast. So how fast is fast? This may shock you. Your pages need to load in UNDER 2 seconds.

There has been a mountain of research done by big companies on web users and what they expect. The results were as follows:

• 47% of consumers expect a web page to load in 2 seconds or less.
• 40% of people abandon a website that takes more than 3 seconds to load.
• A one-second delay in page response can result in a 7% reduction in conversions/sales.
• If an e-commerce site is making £100 per day, a one-second page delay could potentially cost that site £2500 in lost sales every year.

Like us, you probably spend a lot of time and or money bringing visitors to your site. It makes no sense to lose them to slow site speed.

Instantly find out what this means for your site

Take a break from reading for a moment and try our speed impact calculator to find out what your site speed could be costing you. The results may surprise you. This will open in a new window so you do not lose this page.

A Slow Site Will Influence How Well Your Site Does In Google

Search engines like Google are now including site speed and the quality of the construction of your site in their algorithms for ordering search results. To cut a long story short and skip the tech talk, poorer, slower sites will appear much lower in the search results than well-built, faster sites. This could put your site on page 10 instead of page 1 of the search results, resulting in very few visits from organic search engine traffic.

Try googles speed test on your site now, (opens in a new tab so you do not lose this page) if both the mobile and desktop results are not coloured Green, this WILL be affecting your site.

What Causes WordPress To Load Slowly?

Here are just a few of the many issues that can cause a WordPress site to be slow:

1. The WordPress theme is too bloated with code.
2. The quality of web hosting. This varies MASSIVELY. Cheap hosting is rarely fast and may be more expensive than you think when you take into consideration the lost sales and visits mentioned above. Try our speed cost calculator to see what this is costing your site and business.
3. Too many or poorly coded WordPress plugins. All plugins are not made equal.
4. Incorrect or no caching setup.
5. Lack of a CDN for sites that trade internationally.
6. Overuse or incorrect implementation of videos, especially as row backgrounds on your pages. They may be pretty, but are they worth losing customers over?
7. Overuse of animation, which adds lots of code to your pages.

This list goes on and on. Not all web designers keep speed in mind when building sites even though they should.

Our Optimisation Service

We will:

1. Run a detailed speed check on your site to see where the problems lie.
2. We will copy your site to our staging server so that we can work on it with no interruptions to your visitors.
3. We will correct as many of your speed issues as we can.
4. Advise you of plugins you may want to replace.
5. Advise you of other changes that may help improve your speeds even further.
6. When we have finished, we will provide a new speed test showing you the speed improvements achieved.
7. If you are happy with the work, we will overwrite your site with the new version.

When we have finished, we will provide a new speed test showing you the speed improvements achieved.

While we can not guarantee you the best speeds possible if your site is not hosted with us, we can certainly speed up your site.

You can further improve your speed by having us move your site to one of our fully managed WordPress Hosting Packages. Our servers are specially optimised for WordPress and are located in both the UK and the US. We will also move your site to our servers for you free of charge and do all future WordPress theme, core and plugin updates for you.

Before you order, please have a look at the WordPress speeds we get for our own clients. (Opens in a new window so you do not lose this page) This should demonstrate to you that we know what we are doing.

We are passionate about speed, we can promise you we will get the best performance we can from your site based on the speed of your hosting.

If you are already a client of 3001Web, please submit a support ticket to request optimisation of your site.